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Marketing & PR Manager / Gaming Industry bij Undutchables
- 5 maanden geleden geplaatst
Categorie
Bedrijfsprofiel
Overzicht
- **** Job description *****
their team. The Marketing and PR Manager will manage and support all marketing
activities including developing marketing strategies and executing marketing
plan, customer understanding, performance marketing, and PR to drive growth and
improve engagement for PC/Mobile games in Western market.
This person will work closely with other marketing team members, other
functional teams in global offices as well as collaborating with marketing
partners, vendors, and 3rd party agencies to ensure marketing efforts meet
business goals for various PC and Mobile products.
Responsibilities
- Develop the annual marketing plan built on solid player insights and sound
- business strategies to grow our client’s user base and maintain the long-term
- brand
- Media plan strategy and campaign implementation across PC and mobile as well
- Analyze performance of marketing campaigns with data and metrics and optimize
- accordingly
- Optimize and test creative including ad copy to improve campaign performance
- Explore and develop new targeting opportunities through campaign trends,
- analysis, and industry insights to acquire high quality users
- Monitor ad spend across all paid channel and build regular reports
- · Manage 3rd party vendors such as creatives and influencers agencies
- · Working closely PR agencies to build relevant network of games media and
- oversee press releases that PR agencies write
- ***** Requirements *****
- A minimum of 5+ years of marketing experience, gaming industry experience
- required
- PR/communications experience preferably for globally operating companies within
- gaming or entertainment
- Experience successfully managing and optimizing marketing budgets across
- multiple digital channels
- A desire to do both strategic planning and daily execution/optimization
- Full understanding of performance marketing including search, social, tracking
- links, GA, SDK, attribution logic, all type of fraud, and data privacy
- Experience and knowledge managing content marketing campaigns
- Knowledge of how to run influencer marketing campaigns which includes briefing
- external partners, reviewing creatives and selecting suitable creators
- Well organized with strong attention to detail
- Competent manipulating data in Excel
- Proven communication skills (Business level English)
Esports experiences being a plus
- Working conditions *****
Salary from: €0,-
Salary to: €0,-- **** Work location *****
Amstelveen
- Company description *****
Samenvatting vacature Marketing & PR Manager / Gaming Industry
Bedrijfsnaam:
Undutchables
Vestigingsplaats/Standplaats:
Amstelveen, Noord-Holland (NL)
Functie:
Marketing & PR Manager / Gaming Industry
Branche:
consulting
Opleidingsniveau:
Onbekend
Dienstverband:
Fulltime
Aanstelling:
Onbekend
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