Brand Manager Consultant (Diabetes)

Our client is looking for a consultant brand manager. Do you have experience with product launch from A to Z? Looking forward to a project at a great, innovative company ? Then check out the opportunity below !

Job Description
Our client is looking for a Brand Manager Diabetes for the BeLux region. You are responsible for the preparation of a new product launch within the diabetes portfolio. You are responsible for developing, driving (being the catalyst) and executing customer/brand plans. The role combines customer-facing activities with close collaboration at local level (with PRA, medical and sales counterparts) and at regional level (with regional marketing partners within the Diabetes community). It also requires an ability to work with a lot of autonomy.

Responsibilities

Ability to embrace an external focus

:
Within the Belgian geography, understand the diabetes market landscape, competitive development efforts and the needs at the level of the patient, caregiver, physician and payer.

Active participation, with medical, in defining and implementing
Thought Leader
action plan and contacts. Being connected with the
custome
r (endocrinologists) is a must.
Gathering external market and
customer insights
to be able to tailor the Diabetes community made strategy into a local Belgian strategic implementation. The overall objective = continuously better respond to customer needs.

Collaboration with Patient Advocacy Groups (PAG's) in relation to their educational role.

Capacity to engage Internal team (catalyst)

:
Work closely with the regional marketing partners within the Diabetes community to deliver insights and understandings at specific points along the brand development process. In same time being the interface between the Diabetes community and the Belgian affiliate.

Local Marketing & Medical: effectively develop
crossfunctional
relationships (meetings FtF/virtual) with all Brand team/Customer team members to successfully develop and execute customer plan. Being the Brand/Customer team leader.

Local PRA (Pricing, Reimbursement, Access): Enable successful access and reimbursement with the Belgian market, close collaboration with PRA.
Local Sales: capacity to engage Sales Reps using the CDM (Customer Dialogue Model: get input - enhance materials - transfer with help of ambassadors) and through close collaboration and strong communication.

Collaboration with Medical Shared Services and Ethics & Compliance: Respecting the Client and local standards and having a proactive approach taking guidance and standards into account.

Strategic Planning at Customer Level

:
Create and implement a comprehensive
crossfunctional business/customer plan
to enable successful launches and optimization for existing diabetes products. Using the EU Therapeutic area community brand plan as a basis.
Reassure Diabetes commercialization strategies are embedded into the local plans by communication and influencing a range of stakeholders.
Integrate customer insights to further translate the identified business objectives into Key Player Objectives, and hence into
major tactics
that will enable the desired customer experience.
Integrating and optimizing the
channel mix
when defining the major tactics.

Tactical Implementation

:
Make sure that implementation is focused on
adding value
to the customer (HCP, caregiver, patient).
Embrace, beyond traditional communication channels also the use of digital channels.
Frequently
monitor
the customer plan execution and customer facing activities to emphasize or change strategy if needed (cf. customer satisfaction metrics). Use data points to adapt/improve the strategic implementation.

Full integration of
Value Based Selling (VBS)
within the creation and implementation of Sales Force material and reassure VBS continuity.
Benchmark with colleagues from other countries to optimize/reutilize local tactics.
Requirements
Master degree (e.g. Marketing, Business or Medical Sciences)
You have min. 3 years of confirmed experience in pharma marketing and with launches, diabetes marketing experience is a plus
You are fluent in French, Dutch and English
You have a high level of drive and enthusiasm for pharmaceutical marketing and a clear customer-oriented/end-user vision
Able to work with high degree of autonomy
Ability to analyze/evaluate data & using datapoints to adapt strategy/tactics
Be able to inspire others, be energetic and passionate
Able to think strategically and adapt to changing priorities
Goal oriented and strive for innovative solutions, being entrepreneurial
Interpersonal (team player) and analytical skills (data driven decision making)
Ability to solve problems and manage complexity
Strong project management skills
Basic knowledge about channel mix options and knowing e-channel alternatives
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