CXM - Business Analyst

Consulting, Technology

Location:

Amsterdam
,
Netherlands

Last Updated:

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Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Working in tech with VML:

At VML, we inspire growth for ambitious brands. We are a full-service digital agency that enables organizations to deliver connected and personalized experiences across all digital channels. With our expertise in Marketing, Commerce, CRM, PXM and CX, we provide end-to-end solutions to our clients and create digital capabilities with impact.

Our clients include Accell, Bayer, Dyson, Johnson & Johnson, Jumbo Supermarkten, Nestlé, Plus Retail, RTL, SharkNinja, Tommy Hilfiger and Calvin Klein, Xerox and many more global brands. Our offices are based in Amsterdam, Haarlem, London, Barcelona, India and Poland. Being part of the wider VML Network, we have access to 180 offices around the globe.

Key Responsibilities:
As a Business Analyst
for CXM
, you will be responsible for analyzing business processes and identifying areas for improvement
within the CRM and Marketing-technology space
. You will work closely with stakeholders to gather requirements, develop solutions, and implement changes that drive business growth.
As a Business Analyst at VML, you will have the opportunity to work on a variety of projects across different industries. You will use your analytical skills to identify trends, patterns, and insights that can help our clients make better business decisions. You will also collaborate with cross-functional teams to ensure that projects are delivered on time and within budget.

What you will do as a Business Analyst:
Conduct research and analysis to identify business problems and opportunities
Develop business cases and project plans to address identified issues
Collaborate with stakeholders to gather requirements and define project scope
Design and document business processes and workflows
Identify and evaluate potential solutions, including cost-benefit analysis
Develop and maintain project documentation, including status reports and issue logs
Facilitate meetings and workshops with stakeholders to drive consensus and decision-making
Support project implementation and change management activities

Who you are:
Business Analysis | You focus on gathering clients’ business needs, challenging, advising them and translating them to requirements.
Facilitation | Preparing and leading in workshops & interviews, to understand the business, product structures and business processes.
Agile methodology and Scrum | You translate requirements to epics and user stories on a backlog and make sure the backlog is prioritized, so that the development team has enough work prepared to run sprints.

Sales Support | Our new business team will actively ask you to work with them in winning new business, giving solution demos, and helping write proposals.

What you'll need:
The basics
Bachelor's degree in Business Administration, Computer Science, or related field
3+ years of experience as a Business Analyst or similar role
Working experiences in SaaS explanations for customer experience like Marketing Automation, Loyalty Engines, CDP’s, and other CXM related applications.

Strong analytical and problem-solving skills
Excellent communication and interpersonal skills
Experience with project management methodologies (e.g., Agile, Waterfall)
Currently residing in The Netherlands and with a valid work permit
Bonus points
Master's degree in Business Administration, Computer Science, or related field
Experience with data analysis tools (e.g., SQL, Tableau)
Experience working in a consulting environment

In return, this is what we offer:

You will get in touch with an unlimited world of international connections and resources, since we operate globally. Therefore we have a listening ear for your wildest ideas and together we keep stretching our boundaries. We like you to follow the path you’ve created and we invest in your personal development. We support a dynamic and a feel-at-home kind of workplace.

Our compensation:

• A salary range of €50,000 - €70,000 gross/year, based on experience.
• A gross annual 8% holiday allowance pay.
• Access to our mobility scheme to suit your commuting needs.
• Competitive pension benefits.
• A choice of a work phone and SIM, or a monthly reimbursement.
• A choice of a Mac or Windows laptop.

Our culture:

• You will be able to work on a flexible hybrid schedule.
• A culture of trust, with a feel-at-home vibe and an international environment.
• End of the week drinks, team events and parties.
• Mental health: Complimentary membership to Headspace and EAP counseling services.
• Education budget for your own development; e.g. soft-skills workshops, language courses & leadership training.
• Wellness pack: Yoga classes, our own in-house masseuse, gym membership discounts, etc.
• Working with a renowned international customer base, B2B and B2C customers.

Note to recruitment agencies:
We are unable to collaborate with external agencies at this moment in time, applications sent won't be processed.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit
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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our

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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our

. California residents should read our
. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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