Marketing Manager PCS Division

• Marketing Manager PCS Division

Marketing Manager PCS Division
// Vervuld, Sales & Marketing
Ede
Geplaatst 4 jaar geleden

General information

Royal De Heus is an internationally operating family company with a leading position in the animal feed industry. We are continuously expanding our boarders. Driven by this ambition, we have been actively supporting the progress of the agricultural sector. Over the more than 100 years of our existence, but especially in the last two decades, impressive growth has been realized through both organic growth as well as acquisitions in Europe, Asia, Africa and South-America. Our mission is to secure the continuity of Royal De Heus as a family-owned business and continue our ambitious international growth strategy.

Royal De Heus believes in doing business in a responsible and sustainable way, by finding the right balance between people, progress, profit and planet. Thinking about the needs of future generations, feeding the world, and the company’s role in society are important to De Heus, its employees and its owners.

With Royal De Heus’ headquarters based in Ede The Netherlands, its activities span across more than 70 countries, including its own production locations in Poland, Russia, Czech, Egypt, Ethiopia, Brazil, South-Africa, Serbia, Spain, Portugal, Myanmar, Indonesia and Vietnam. Worldwide over 6.000 employees contribute daily to the company’s objectives and ambition.

In addition to the growth opportunities in compound feed products, De Heus also sees global potential for its premixes, concentrates and special products due to the increasing customer demands. In order to facilitate this growth we are looking for a dedicated Marketing Manager for our PCS division (Premix, Concentrates & Specialties)

Koetsier Executive Search is for the Board Royal De Heus B.V. in search of a Marketing Manager PCS Division.

Job description

Job Title
Marketing Manager PCS Division
Position within the Company
The Marketing Manager PCS Division will report directly to the Group Marketing & Communication Director with a dotted-line to the Business Group Director PCS

Duties and Responsibilities

The Marketing Manager PCS Division will be responsible for:
The entire marketing, branding and communication strategy for the PCS Division of De Heus globally;
Creating and executing the marketing roadmap (in close collaboration with your marketing and sales colleagues from the involved business units worldwide) for the PCS Division;

Play an important role in providing market intelligence & making market analyses to foster and support new initiatives based on trends and developments in market;

Active thinking along with customer segmentation and the positioning of services per segment;
Incorporating the marketing services, tools and propositions that are developed by our global marketing department and make them valuable for the PCS market;

Sharing and implementing the best marketing practices with the PCS businesses.
General information
The PCS division has a multi-brand and multi-channel approach. You will advise on the future roadmap of these sales channels and multiple brands with strong recommendations on branding of PCS products. Your marketing strategy and the execution of it, should be in line with the group marketing principles. Subsequently, you play an important role in the creation of alignment between the different PCS businesses and in sharing of best practices. Your focus on the continued strengthening of the brand preference, market position and the successful marketing of the feed propositions of De Heus. In close collaboration with the PCS business units, you will take care of the introduction of the brands and products in the PCS countries that De Heus wants to enter in order to increase their presence and commercial value. Moreover, the opportunities of digital communication techniques, such as CRM, marketing automation, e-mail marketing, digital services, apps and social media, grow more and more. The direction of the digital commerce policy of De Heus, as an accelerator for their business, will be initiated and executed by you. You develop all possible marketing tools (print, media, social, packaging, promotions, events and fairs) in the most cost-efficient and exposure-efficient way. As such, you are able to combine your senior management role as the leader in marketing with the hands-on classical and online marketing activities. Based on the entrepreneurial spirit of De Heus, seniority and affinity with the agricultural sector, you are able to achieve a successful cooperation with your local sales and marketing colleagues.

The person

Education
Master degree in Marketing or related field of expertise.
Knowledge and Experience
Minimal 10 years of Marketing & Communication experience within a brand-driven production organization including experience in developing conceivable marketing and communication instruments.

You have affinity with the agricultural sector and you have preferably experience with multi branding strategies in animal nutrition. You are fluent in English (orally and written)

Characteristics
In relation to personal qualities to be fulfilled by the candidate, we are strictly limiting to those qualities which are essential for a successful result:

result oriented
analytical
communicator and motivator
self-starting
energetic
innovative
persuasive
approachable
creativity
problem solving
cross functional team player
hands-on mentality
sense of humour

Vacature eigenschappen

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