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Digital Marketing Specialist

Ambitious People - Amsterdam - 11-04-2024 Naar vacature  

What are you going to do in this role?

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. We are a high-growth organization serving several different verticals across multiple brands and multiple countries/cities.

As a Digital Marketing Specialist, your focus will be to analyze and further develop the digital marketing strategies of The Ambitious Group to achieve its objectives. You will report directly to the CDO (Chief Digital Officer). Our ideal candidate is someone who can wear multiple hats and has experience as a growth marketer and is very hands-on. You will have the opportunity to digitalize our marketing landscape from scratch, where the starting point will be to automate all our insights to build a marketing funnel. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Furthermore, you are responsible for:

  • Collecting and analyzing data from various sources, such as Google Analytics (GA4), social media, and other tracking platforms, to evaluate the performance on digital platforms and from the digital campaigns;
  • Tracking key metrics such as conversion rates, web traffic, social media engagement, click-through rates, website traffic, social media engagement, clicks, and other relevant metrics to evaluate the effectiveness of strategies;
  • Creating regular reports on the results of the campaigns and presenting them to different departments or management;
  • Using the data collected to identify areas of improvement in digital marketing campaigns and implement these improvements;
  • Market research and research of emerging trends;
  • SEO, SEM, and A/B Testing;
  • Analyzing and optimizing the social media presence of the company and monitoring interactions with the audience;
  • Defining and adjusting audience segmentation to customize messages for specific groups;
  • Working closely with other teams to effectively implement digital marketing strategies;
  • Evaluating Trends and New Technologies: Keeping abreast of the latest trends in digital marketing;
  • Managing the budget allocated to digital campaigns, ensuring the efficient use of resources;
  • Ensuring that the website provides a smooth and effective user experience on mobile and other devices;
  • Collecting and analyzing user comments and opinions to understand users' needs;
  • Using segmentation and personalization to customize the user experience based on their behavior and preferences.

What do we offer you?

Join our digital team and thrive in a dynamic, collaborative environment where your ideas truly matter. We're committed to your growth and encourage collaboration and ownership within our tech team.

  • Competitive salary based on experience;
  • Yearly bonus;
  • Pension plan plus travel expense reimbursement;
  • Internal training program;
  • Company events and Friday drinks;
  • 25 vacation days plus a day off on your birthday;

What do we expect from you?

The ideal candidate seamlessly combines analytical insight, creative thinking, and strong communication skills. Thriving in fast-paced environments, you effortlessly navigate digital trends and excel in time management. Their adeptness at data analysis, innovation, and clear presentation distinguishes them. They embrace challenges with adaptability, consistently meeting deadlines, and delivering results. Their passion for continual learning and growth ensures they contribute significantly to our team's success and organizational objectives. Moreover, we are looking for a new colleague with:

  • A Bachelor's degree in marketing, social media management, communication data analytics, or similar;
  • At least 5 years of experience in a similar position;
  • Full-time availability;
  • Excellent written and communication skills in English;
  • Experience in the recruitment/staffing industry will be appreciated even though it is not mandatory;
  • An independent, focused, and result-oriented working style;
  • Intercultural competency and solid negotiation skills;
  • Self-initiative and decision-making skills;
  • Flexibility regarding tasks and projects.

Company profile

The Ambitious Group is a leading recruitment and staffing agency with almost 400 dedicated professionals. We have offices and consultants all over the world and specialize in connecting ambitious professionals with companies. We use innovative technology to provide professionals with opportunities in specific fields such as Engineering, Finance, IT, Life Science, Marketing & Sales, and Executive Search. In this way, we create the best possible E-recruitment experience for both candidates and customers! We currently operate from offices in Amsterdam, Rotterdam, Antwerp, Düsseldorf, Frankfurt, Munich, Hong Kong, Singapore, Brussels, Luxembourg, Ghent, Paris, and we continue to grow.

City
Amsterdam
vacancylang
English

BE AMBITIOUS.

Raoul de Koning

+ 31 205708128
  • Ambitious people group 2022 - All rights reserved
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