Marketing Campaign Analyst London Up to per day
Up to £300 per day
Contact:
Doina Grubii
Contact Email:
dgrubii@vmagroup.com
Job Ref:
DG916827
Consultant:
Doina Grubii
Marketing Campaign Analyst
The role sits within in our client’s EMEA central marketing team focusing on EMEA-wide institutional client campaigns across EMEA. As a central function the team is responsible for creating data driven marketing campaigns aligned to the business priorities.
Key Responsibilities:
Campaign Creation:
Support the end-to-end process of developing and executing marketing campaigns, including the creation of all associated assets such as digital content, visuals, and multimedia components
Agency Collaboration:
Work closely with external agencies to ensure the seamless execution of campaigns, leveraging their expertise for creative development and strategic planning
Client Experience Management:
Oversee the client journey, ensuring a cohesive and impactful messaging strategy that aligns with client expectations and business goals, in close partnership with key stakeholders
Regulatory Compliance:
Ensuring all marketing activities comply with industry regulations and standards
Data-Driven Growth:
Embrace a growth mindset by leveraging data insights for continuous testing and optimization of campaigns, aiming to surpass benchmarks and elevate marketing effectiveness
Reporting and measurement:
Measuring campaign performance and content effectiveness to drive engagement and enhance future campaigns, delivering insights to sales and marketing partners
Relationships:
Build and maintain strong working relationships with the local market country marketing managers (CMMs) and ensure central marketing initiatives are aligned with local objectives and emerging opportunities. Collaborate closely with the campaign and product marketing teams within the EMEA central marketing unit.
Knowledge/Experience:
Proficiency with marketing automation platforms (e.g., Eloqua, Marketo)
Demonstrable B2B marketing experience
Strong skills in crafting marketing materials with impeccable written English
Experience in scaling campaigns across diverse languages and regions is preferred
Knowledge of the investment/financial sector is beneficial
Competencies:
Ability to swiftly establish and nurture strong professional relationships
Excellent verbal and written communication skills with extremely good attention to detail
Strong eye for design and consistency of visual identity
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