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Do you know the B2B SaaS industry inside out? Are you an experienced marketer who wants to make a positive impact on people's lives? Get in touch!
For Speakup, we are looking for a head of marketing. As the Head of Marketing at SpeakUp, you'll lead our growth journey, shaping our brand's identity in the dynamic world of B2B SaaS. This role isn't just about making plans; it's about rolling up your sleeves and leading a team to action!

Head of Marketing
bij
Speak Up
Amsterdam
Freelance
32 - 40 uur
€90-€95
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Maxime Kasius
Nederlands
Do you know the B2B SaaS industry inside out? Are you an experienced marketer who wants to make a positive impact on people's lives? Get in touch!
For Speakup, we are looking for a head of marketing. As the Head of Marketing at SpeakUp, you'll lead our growth journey, shaping our brand's identity in the dynamic world of B2B SaaS. This role isn't just about making plans; it's about rolling up your sleeves and leading a team to action!

About

You will be responsible for developing and executing a comprehensive marketing strategy that aligns with our company's goals and objectives. This will involve defining target customer segments and leveraging innovative tactics to reach and engage with our audience effectively.

As a leader, you will provide guidance, direction, and support to your team, empowering them to excel in their roles and achieve targets. Your proven track record in people management and change management projects will be instrumental in driving performance and fostering a culture of collaboration and excellence within the marketing organization.

If you are a dynamic leader with a passion for marketing excellence and a track record of success in the B2B SaaS industry, we invite you to join us on this exciting journey!

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Hands-on leadership

Lead and manage the marketing team

Data-driven decision

Analytical and data driven decision-making skills

Marketing Strategy

Create and implement comprehensive marketing strategy aligned with the company's goals and objectives.

B2B SaaS

You’ll lead our growth journey, shaping our brand’s identity in the dynamic world of B2B SaaS.

Key responsibilities

+ Hands-on leadership: Lead and manage the marketing team, providing guidance and operational support.
+ Develop and Execute Marketing Strategy: Create and implement comprehensive marketing strategy aligned with the company's goals and objectives.
+ Customer Segmentation and Targeting: Identify and define target customer segments and develop strategies to effectively reach and engage with them.
+ Product Positioning and Messaging: Develop clear and compelling positioning and messaging for the company's products or services, highlighting their unique value propositions and differentiation in the market.

+ Content Strategy and Creation: Oversee the development of high-quality content across various formats (e.g., blogs, whitepapers, videos, webinars) to educate, engage, and nurture prospects and customers throughout the buyer's journey.

+ Demand Generation: Drive demand generation activities to generate leads and opportunities for the sales team, leveraging tactics such as e-mail marketing, SEO, social media, and events.

+ Collaboration with Sales: Work closely with the sales team to ensure alignment between marketing and sales efforts, including lead handoff processes, messaging consistency, and sales enablement support.

+ Market Research and Competitive Analysis: Stay informed about industry trends, customer needs, and competitor activities through market research and competitive analysis, and use insights to refine marketing strategies and tactics.

+ Budget Management: Develop and manage the marketing budget effectively, allocating resources appropriately to achieve desired outcomes and ROI.
+ Performance Measurement and Reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives and provide regular reports and analysis to stakeholders on marketing performance and ROI.

+ Customer Advocacy and Retention: Develop programs and initiatives to foster customer advocacy, loyalty, and retention, leveraging customer success stories, referrals, and advocacy programs.

You get

Hourly rate between €90,- and €95,-, incl. travel expenses excl. VAT.
An opportunity to contribute to a growing organisation that is on a mission to positively impact people’s lives and make a difference
Working at a unique location: the Olympic Stadium in Amsterdam
Join a Global Workforce: Dive into a Diverse Environment with Colleagues from 15+ Countries
Connect and Celebrate: Friday Drinks, Quarterly Excursions, and the Annual Christmas Party

You've got

Master’s/bachelor’s degree in marketing, or equivalent
Proven track record of success in senior leadership roles within the B2B SaaS industry
Deep understanding of marketing principles, strategies, and best practices
Strong analytical and data-driven decision-making skills, with the ability to interpret data, draw insights, and make informed recommendations to drive marketing strategies and initiatives

Fluency in English (working language at the office) other European languages is a plus
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Over Speak Up

At SpeakUp we help organisations transition from a compliance culture to a “speak-up” culture. Every day we enable millions of people all over the world to voice their concerns using our tool SpeakUp®: We believe that speaking up creates meaningful change. Being the loudest voice in a crowd is not always the easiest thing. Our mission is to create and provide the tools that normalise speaking up, creating a healthier work environment, and exposing misconduct. Our team of experts has been working with some of the world’s leading brands and multinationals for almost 20 years, making us a true expert in the field of misconduct reporting. Our ambition is to further expand our leading position globally and thereby create a safer work environment for everyone. Join us on our journey!

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