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Growth Marketing Manager
BUX makes it easy and affordable for Europeans to do more with their money. Since launching in 2014, BUX has made the markets accessible for more than 3 million users across 9 countries in Europe. BUX currently offers 3 apps that allow users to explore the financial markets including BUX Zero, the flagship platform that is making commission-free investing possible, allowing users to invest in the brands and companies they care about. BUX Zero is currently available in the Netherlands, Germany, Austria, France and Belgium. BUX X, launched in 2014, offers short-term, leveraged trading, all powered by a vibrant in-app community. BUX Crypto, launched in 2020, now offers an easy and affordable way to invest in Bitcoin and other digital currencies. Headquartered in Amsterdam, the Netherlands, the company is backed by Holtzbrinck Ventures, Velocity Capital, Orange Growth Capital and Initial Capital.
The Role:
In order to further accelerate our growth, we’re looking for a versatile and ambitious Growth Manager who will be responsible for developing and executing end-to-end CRM and CRO strategies of BUX's multi-channel communications landscape to strengthen brand loyalty, increase customer engagement, retention, revenue, and LTV.You will be part of the setting up vision, strategy, and roadmap for the platform-driven CRO function leveraging tools to improve conversion rate. You will own the process for testing website/app design and messaging, maintain a full testing pipeline, prioritize tests, and balance test risk with potential impact.
Responsibilities
- Develop and optimize campaigns and content triggered on user behavior to increase user lifetime value
- Author creative briefs that lay out direction regarding key campaign objectives, strategy and content requirements for campaigns
- Analyze data to enhance your understanding of our users and deliver insights that drive personalized experiences
- Design, execute, and evaluate existing and new campaigns, constantly measure campaign performance, rigorously A/B test, and optimize our communications across channels
- Manage stakeholders across various teams to ensure timely delivery and end to end ownership of your campaigns
- Set strategy for website/app conversion rates together with the growth marketing team
- Partner with data teams and product owners to identify friction points in the conversion funnels and ensure the funnels are continually optimized
- Use data, experimentation, and creativity to improve campaign performance on our website and app
- Own the reporting of the results of your campaigns, as well as updating on new campaign initiatives to relevant stakeholders and leadership
Requirements
- 5 years of (B2C) experience in CRM and conversion optimization
- Exceptional project management and organizational skills, with the ability to balance meticulous attention to details with swift execution
- Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
- Demonstrated ability to ideate and execute complex A/B and multivariate tests for growth marketing
- Self-motivated individual with a positive attitude
- Excellent interpersonal skills, able to effectively work cross-functionally with strong verbal and written communication skills; results-driven and fact-based communication style
- Some non-specialist knowledge of HTML preferred
- Deep experience with A/B testing, campaign messaging, and post-campaign analysis
- Deep expertise in email, push, and in-app marketing concepts and best practices and metrics
- Fluent in English
BENEFITS
- Ownership and responsibility: you will be empowered to make a difference and introduce your own ideas
- A budget for development
- The possibility to work from abroad for 1 month every 12 months
- Flo's famous lunches
- Competitive salary and employee option plan
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